Your voice is a business asset: it is a physical tool you use to introduce yourself, build rapport and project confidence. How you are able to use the tool can determine whether you are successful..

"Power does not make the man powerful." (Bible 1 Samuel 2.9)

True power lies in finding our own authentic, unique and self-identical voice and asserting it not by force, but with clarity, precision, clarity, thoughtfulness, partnership and humility. A well-trained voice can increase this power.

 Your voice, your calling card and your persuasive power

Your voice is like litmus paper. It reveals your inner state of mind, your intentions and your abilities. The tone of your voice, the volume, articulation, pace and rhythm of your speech are a primary calling card. A refined speaking style can increase your persuasiveness many times over. So it's worth paying attention and improving your speaking technique because, as American businessman Warren Buffett, often regarded as one of the world's most successful investors, said: "A great leader is also skilled in the art of communication. His real power lies in his ability to communicate his ideas and goals in a way that inspires others."

In a business meeting or presentation, the speed of speech, volume and non-verbal cues such as posture, eye contact and gestures all contribute to creating a credible and powerful image of yourself. To do this, it is essential that verbal and non-verbal communication are in harmony.

1: Focus and breathe. One of the most common mistakes is not breathing or breathing poorly. It's like trying to build the walls of a house without a foundation. It's perfectly natural to feel a bit anxious and nervous before, for example, a job interview, an important business meeting or a public appearance. This is when our posture changes, which breaks the sound column. The voice becomes dull, weak and muffled. Nervousness can cause the heart to beat faster and shortness of breath, so we gasp for breath into the shoulder girdle or chest. This leaves us with much less air to express coherent thought. This may reflect insecurity. Take the breath all the way in, concentrate on your navel, softly lift your abdominal wall and feel your ribs expand laterally. This will create your inner calm, your well-sounding, natural tone, as well as increase your core confidence and persuasive power to those around you.

2: Read short passages in different styles aloud in front of a mirror. This will help you develop your clarity, clarity and precision, which are essential to gain and maintain the attention of your audience. Clear speech, precise articulation and the right pace of speech convey a sense of determination and confidence. Understanding what you are saying is essential for persuasion and getting your message across. Before practising, read the text twice or three times so that you can understand it and look up while practising. In the mirror, observe how you open your jaw and shape your mouth to make different sounds.

3: Listen to your body language. As well as being essential for correct speech breathing, correct posture can affect the reactions of those around you, and even your position in the hierarchy. In his book 12 Rules for Life: An Antidote to Chaos, Jordan Peterson places particular emphasis on the importance of posture and body language, especially the first rule: "Stand up straight, stretch."

Stand with a shoulder-width stance, like a hundred-year-old oak tree or roots, unwaveringly clinging to the ground and standing confidently on the ground. Aim with your head upwards so the sound column will not break. Keep your shoulders loose and your chin gently lifted, parallel to the ground.

In his book, Peterson also cites biological examples of how, for example, an upright posture not only shows outward strength and confidence, but can also increase levels of hormones associated with self-confidence, such as serotonin, thus promoting inner determination and the drive to succeed.

This conscious attention to your voice, posture and speaking style is extremely persuasive, helping to create that certain first impression in the business world that you can refer to when making business contacts. business success with the persuasive power of your voice. If you want to make a good business investment, improve your communication skills and train your voice, so that you will always have the Force with you, like a „Jedi” communicator.